Berikut rekomendasi dan update dari dunia retail tahun 2025 Semester 1
Sumber riset berasl dari Nielsen atau di singkat NIQ
Data dan sumber analisa berasal dari :
1. Channel Coverage
- Modern Trade: Hypermarket/Supermarket,
Minimarket.
- Traditional Trade: Provision, Semi Retailer,
Impulse Panel.
- Special Channel: Modern Drugstores, Cosmetic
Stores, Pharmacist.
- Excluded Channels: Hotel, Restaurant &
Canteen, Exports, Department Store, Distributors, Weekend Markets, Cash
and Carry, Whole Seller, Direct Selling, B2B, Other Outlets.
2. Cooperating Retailers
- Minimarket: Indomaret, Alfamart, Alfamidi,
Circle K, Lawson, Foodmart Mini.
- Supermarket: Super Indo, Ranch Market,
Farmers Market, AEON, Hero, Foodhall, Foodmart Super, Alfamidi Super,
Lotte Super, Ramayana.
- Hypermarket: Hypermart, Lotte Mart.
- Personal Care: Guardian, Watsons, Dan+Dan,
Boston, Aeon.
3. FMCG Health & Beauty Trends
- Top
Categories in Central Java + DIY: Vitamins, Skincare, Cosmetics,
Analgesics, Cough Syrup, Medicated Oil, Antacids, Cologne, Shampoo,
Foundation.
- Growth Trends:
- Skincare and cosmetics show significant growth in
both Medicare and Cosmetic stores.
- Vitamins and healthcare products remain strong in
medical stores.
4. Household Spending Behavior (Q1 2025)
- Growth
by Class:
- Upper Class: Value +4%, Volume -1%.
- Middle Class: Value +7%, Volume +1%.
- Lower Class: Value +5%, Volume -2%.
- Key
Growth Categories:
- Cooking
Aids, Snacks, Non-RTD, Healthcare, Beauty, Pharma OTC, Instant Food.
5. Top Brands and Items
- Vitamins:
- Top brands: IM-BOOST, Neurobion, Sangobion,
Blackmores.
- Top items: Neurobion Forte, Sangobion Capsules,
IM-BOOST Tablet.
- Skincare:
- Top brands: Skintific, Glad2Glow, Wardah, La Roche
Posay.
- Top items: Skintific 5X Ceramide Cleanser,
Glad2Glow Pomegranate Moisturizer.
6. FMCG Market Insights
- Market
Size: ~115 T IDR annually for health & beauty.
- Growth:
- FMCG: +4%.
- Beauty Care: +5%.
- Basic Personal Care: -2%.
- Pharma & Healthcare: -2%.
7. Recommendations
- Choose
brand strategies based on store type and characteristics.
- Focus
on growing brands in both national and health & beauty stores.
Indonesia's economy
shows growth in various sectors, with shifts in consumer spending and market
trends highlighted.
Market Overview
- Indonesia's
GDP grew by 5.12% in Q2 2025, the fastest growth in two years.
- Household
consumption increased, but lower-income groups experienced a decline in
spending.
- Government
spending and gross fixed capital formation also contributed to economic
growth.
Consumer Spending Trends
- Average
monthly household spending increased by 5% in Q1 2025 compared to
the previous year.
- Upper-class
households saw a 7% increase, while lower-class households experienced a
7% decline.
- Spending
was primarily driven by basic needs, particularly FMCG food.
Leisure and Travel
- The
number of mudikers (homecomers) declined, leading to reduced demand for
leisure activities.
- Domestic
airline travel increased by 5%, while international travel rose by 10%.
- Hotel
occupancy rates showed a 10% increase.
Retail Activities
- Mall
activities shifted, with dine-in experiences declining except in certain
cities.
- Grocery
shopping and snacking saw increases across all cities.
- Window
shopping remained the most popular activity among affluent consumers.
- Fenomena
Rohana, Rojali, Rohalus
Automotive Market
- New
car and motorcycle sales declined, with new car sales down by 8.5% in H1
2025.
- Used
car sales increased by 13% in Q1 2025.
- Electric
vehicle market share is led by BYD at 38%.
FMCG Sales Trends
- FMCG
sales peaked in March but sharply declined in April.
- Festive
sales growth was slower in 2025 compared to previous years.
- Cooking
and seasoning categories showed strong growth, while beverages declined.
Skincare and Cosmetics
- New entrants in skincare drove growth, with a 13.4%
increase in festive sales.
- Cosmetics also saw growth, with new items
contributing significantly to overall sales.
- Premium segments in cologne and vitamins showed
strong performance.
Shopper Behavior
- Women are the primary shoppers in personal care,
with men influencing purchases.
- Shopping trips for everyday needs increased, while
emergency and leisure shopping declined.
- By 2025, shoppers prioritize service excellence and
product variety over convenience.
