Berikut adalah rangkuman Ritel Summit by NIQ

Berikut rekomendasi dan update dari dunia retail tahun 2025 Semester 1

Sumber riset berasl dari Nielsen atau di singkat NIQ

 

Data dan sumber analisa berasal dari :

1. Channel Coverage ​

• Modern Trade: Hypermarket/Supermarket, Minimarket. ​
• Traditional Trade: Provision, Semi Retailer, Impulse Panel. ​
• Special Channel: Modern Drugstores, Cosmetic Stores, Pharmacist. ​
• Excluded Channels: Hotel, Restaurant & Canteen, Exports, Department Store, Distributors, Weekend Markets, Cash and Carry, Whole Seller, Direct Selling, B2B, Other Outlets. ​

2. Cooperating Retailers ​

• Minimarket: Indomaret, Alfamart, Alfamidi, Circle K, Lawson, Foodmart Mini. ​
• Supermarket: Super Indo, Ranch Market, Farmers Market, AEON, Hero, Foodhall, Foodmart Super, Alfamidi Super, Lotte Super, Ramayana. ​
• Hypermarket: Hypermart, Lotte Mart. ​
• Personal Care: Guardian, Watsons, Dan+Dan, Boston, Aeon.

3. FMCG Health & Beauty Trends ​

• Top Categories in Central Java + DIY: Vitamins, Skincare, Cosmetics, Analgesics, Cough Syrup, Medicated Oil, Antacids, Cologne, Shampoo, Foundation. ​
• Growth Trends: ​
• Skincare and cosmetics show significant growth in both Medicare and Cosmetic stores.
• Vitamins and healthcare products remain strong in medical stores. ​

4. Household Spending Behavior (Q1 2025) ​

• Growth by Class: ​
• Upper Class: Value +4%, Volume -1%. ​
• Middle Class: Value +7%, Volume +1%. ​
• Lower Class: Value +5%, Volume -2%. ​
• Key Growth Categories: ​
• Cooking Aids, Snacks, Non-RTD, Healthcare, Beauty, Pharma OTC, Instant Food. ​

5. Top Brands and Items

• Vitamins: ​
• Top brands: IM-BOOST, Neurobion, Sangobion, Blackmores.
• Top items: Neurobion Forte, Sangobion Capsules, IM-BOOST Tablet. ​
• Skincare: ​
• Top brands: Skintific, Glad2Glow, Wardah, La Roche Posay. ​
• Top items: Skintific 5X Ceramide Cleanser, Glad2Glow Pomegranate Moisturizer. ​

6. FMCG Market Insights

• Market Size: ~115 T IDR annually for health & beauty. ​
• Growth: ​
• FMCG: +4%. ​
• Beauty Care: +5%. ​
• Basic Personal Care: -2%. ​
• Pharma & Healthcare: -2%. ​

7. Recommendations

• Choose brand strategies based on store type and characteristics. ​
• Focus on growing brands in both national and health & beauty stores. ​

 

 

Indonesia's economy shows growth in various sectors, with shifts in consumer spending and market trends highlighted. ​

 

Market Overview

• Indonesia's GDP grew by 5.12% in Q2 2025, the fastest growth in two years. ​
• Household consumption increased, but lower-income groups experienced a decline in spending.
• Government spending and gross fixed capital formation also contributed to economic growth.

Consumer Spending Trends

• Average monthly household spending increased by 5% in Q1 2025 compared to the previous year.
• Upper-class households saw a 7% increase, while lower-class households experienced a 7% decline.
• Spending was primarily driven by basic needs, particularly FMCG food.

Leisure and Travel

• The number of mudikers (homecomers) declined, leading to reduced demand for leisure activities. ​
• Domestic airline travel increased by 5%, while international travel rose by 10%.
• Hotel occupancy rates showed a 10% increase.

Retail Activities

• Mall activities shifted, with dine-in experiences declining except in certain cities. ​
• Grocery shopping and snacking saw increases across all cities. ​
• Window shopping remained the most popular activity among affluent consumers.
• Fenomena Rohana, Rojali, Rohalus

Automotive Market

• New car and motorcycle sales declined, with new car sales down by 8.5% in H1 2025.
• Used car sales increased by 13% in Q1 2025.
• Electric vehicle market share is led by BYD at 38%.

FMCG Sales Trends

• FMCG sales peaked in March but sharply declined in April.
• Festive sales growth was slower in 2025 compared to previous years. ​
• Cooking and seasoning categories showed strong growth, while beverages declined.

Skincare and Cosmetics

• New entrants in skincare drove growth, with a 13.4% increase in festive sales.
• Cosmetics also saw growth, with new items contributing significantly to overall sales. ​
• Premium segments in cologne and vitamins showed strong performance. ​

Shopper Behavior

• Women are the primary shoppers in personal care, with men influencing purchases. ​
• Shopping trips for everyday needs increased, while emergency and leisure shopping declined. ​
• By 2025, shoppers prioritize service excellence and product variety over convenience. ​